{"ok":true,"article":{"slug":"starwashing-how-space-companies-use-the-greenwashing-playbook-while-causing-envi-0a34b35c","title":"'Starwashing': How space companies use the greenwashing playbook while causing environmental damage","url":"https://phys.org/news/2026-08-starwashing-space-companies-greenwashing-playbook.html","canonical":"https://www.aimode.news/article/starwashing-how-space-companies-use-the-greenwashing-playbook-while-causing-envi-0a34b35c","sourceName":"Phys.org","summary":"From launchpads to low Earth orbit and beyond, space companies and their affiliates are deploying a familiar marketing tactic—with a new twist. In a space economy projected to reach US$1.8 trillion by 2035, they sell space exploration narratives by appealing to a desire to expand humankind beyond Earth—while downplaying or omitting the negative repercussions for Earth and the space environment. Welcome to the age of starwashing.","category":"Science","image":null,"lang":"en","publishedAt":"2026-08-15T01:00:01+00:00","createdAt":"2026-08-15T01:30:12.342381+00:00"}}