Premium customer, quickest service? Not so fast, at least in a world of agentic AI-driven services

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It's conventional wisdom in the business world: Premium customers get a pass to the front of the line. Think airports or amusement parks. But new research from the University of Michigan finds the best approach—at least in the realm of data processing services—may be placing those big spenders in the "better-but-later" queue and completing the smaller jobs first.