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Study of behavior-related digital dieting apps finds different effects of persuasion-related features

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Phys.org

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The booming smartphone industry has spawned an enormous market in health-related mobile phone applications, with apps related to dieting making up about 12% of the market. The apps use persuasive systems design, including direct and indirect routes that persuade users to change their behavior.

Key takeaways

  • 01The booming smartphone industry has spawned an enormous market in health-related mobile phone applications, with apps related to dieting making up about 12% of the market.
  • 02The apps use persuasive systems design, including direct and indirect routes that persuade users to change their behavior.
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