You’re Thinking About Online Trends All Wrong
From pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral.
Aug 12, 2026
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Wired News
WIRED covers technology, culture, business, and science for the digital age.
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You’re Thinking About Online Trends All Wrong
From pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral.
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A Candidate Named ‘Count Binface’ Is the Most Normal Part of This Pivotal UK Election
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Is It Safe to Eat Lettuce Yet?
“That product is off the market, so I think there’s absolutely lower risk for cyclospora in terms of eating lettuce,” one professor of food safety tells WIRED.
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